TOKYO, KOMPAS.com - Honda tried their luck in the motorcycle segment cheap. The world's largest motorcycle manufacturer has now reportedly is planning to make cheap motorcycle in developing countries.
By Tatsuhiro Oyama, Senior Managing Director of Operations-Motorcycle-Honda Motor Co., Honda will produce and sell motorcycles with 599 U.S. dollars (USD 5.3 million) in China starting next year. Motorbikes will also be marketed in Nigeria and Latin America to low-income consumers.
This strategy is carried out in order to compete with manufacturers from China and India very aggressively marketing their products today. "We want to encourage sales in this segment. Honda must be there (cheap motorcycle segment) can not be bypassed so that they (China and India)," Oyama said to Bloomberg.
The new product is expected to boost sales of Honda motorcycles continued to weaken in Japan, Europe and the United States.
Step aggressive competitors already shown by Mahindra & Mahindra Limited to launch two models in India, Africa, Southeast Asia, and Latin America. Bajaj Auto Limited also raised its sales target by 30 percent. Meanwhile, China's leading manufacturers because of low component prices and full support from the government.
source: kompas.com | Thursday, October 7, 2010
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